菊水ラベル

Takashimizu history began in 1944 after merging of 12 small breweries during World War Ⅱ. In this column, we will trace the history of 12 breweries which are the foundation of current Takashimizu one by one.

We will introduce “Kikusui” this time. “Kikusui” has the longest history among 12 breweries and it is said that its start was in 1655 or 1656. “Kikuya” was their family name and they brewed sake under the brand name “Kikusui” about for 290 years and its sake received great evaluation at various competitions. In addition to sake, they brewed “shiro-zake (White sake)” and it was well known as “Kikuya’s shiro-zake” among local people. “Shiro-zake” was a traditional drink which was once drunk at Hina-matsuri *. Its ABV (Alcohol by volume) is about 10% and very sweet, it is categorized as “liqueur” by classification of Japanese Liquor Tax Act.

The left side of this photo in a view from the front is “Kikuya’s shiro-zake” label. This design of flowery cherry blossoms is so beautiful, isn’t it? People in those days surely felt the coming of spring while drinking this “Kikuya’s shiro-zake”.

*What is “Hina-matsuri”?
One of the traditional spring events held on March 3 to wish for the healthy growth of girls. Dolls called “Hina-ningyo” are decorated for this celebration.